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The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward.Included are extended case studies and detailed flow charts. The case studies create an interesting, informative and understandable read, while the flow charts explain concepts. The text is intended to give package engineers and managers the tools they need to realize new package ideas and to revamp existing packaging in the framework of business teams.
Table des matières
FOREWORD Preface Introduction Packaging Development Process Flow Chart Phase I: Planning Project Initiation Project Teams Business Planning & Goals Project Charter Team Meetings Packaging Project Examples 2. Identify Package Concepts Project Categories Where Ideas Come From Brainstorming & Creative Thinking Activities Packaging Project Examples 3. Feasibility Assessment Five Steps of Feasibility Assessment Gathering Information Project Reviews Packaging Project Examples 4. Consumer Testing For Packaging Consumer Concept Testing Develop Package Prototypes Consumer Usage Testing Consumer Packaging Test Methods Packaging Project Examples 5. Final Concept Evaluation Concept Evaluation Financial Requirement Go or Stop Decision Packaging Project Examples Phase II: Proving Functionality 6. Proving Functionality Developing a Test Plan Packaging Material Testing Finished Package Testing Package Environments Crisis Management Plant Trials Final Approval Packaging Project Examples Phase III: Package Launch 7. Package Launch Production Start-up Monitoring Performance Packaging Project Examples Bibliography/Index
A propos de l'auteur
DeMaria, Kristine
Résumé
The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book.
