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Explaining Research is the most comprehensive guide for communicating in the sciences. In this new edition, leading research communicator Dennis Meredith provides readers with the practical tools and techniques scientists need to reach their audiences effectively.
Table des matières
- Foreword, Peter Agre, MD
- Preface
- Acknowledgments
- Introduction: Explaining Your Research Is a Professional Necessity
- Part I: Learning a New Communication Paradigm
- Chapter 1: Understanding Your Audiences
- Chapter 2: Plan Your Research Communication Strategy
- Part II: Effectively Reaching Your Peers
- Chapter 3: Give Compelling Talks
- Chapter 4: Develop Informative, Engaging Visuals
- Chapter 5: Create Effective Poster Presentation
- Chapter 6: Write Clear Research Explanations
- Chapter 7: Build a Quality Website
- Part III: Engaging Lay Audiences
- Chapter 8: Develop Your Lay-Level Research Communication Strategy
- Chapter 9: The Essential News Release
- Chapter 10: Craft Releases That Tell Your Research Story
- Chapter 11: Target Releases to Key Audiences
- Chapter 12: Produce Effective Research Photography
- Chapter 13: Produce Informative Research Videos
- Chapter 14: Organize Dynamic Multimedia Presentations
- Chapter 15: Create E-Newsletters, Podcasts, Wikis, Social Networks, Blogs, and Webinars
- Chapter 16: Write Popular Articles, Op-Eds, and Essays
- Chapter 17: Author Popular Books
- Chapter 18: Become a Public Educator
- Chapter 19: Persuade Administrators, Donors, and Legislators
- Part IV: Explaining Your Research Through the Media
- Chapter 20: Parse Publicity's Pros and Cons
- Chapter 21: Understand Journalists
- Chapter 22: Meet Journalists' Needs
- Chapter 23: Prepare for Media Interviews
- Chapter 24: Make the Interview Work for You
- Chapter 25: Protect Yourself from Communication Traps
- Chapter 26: Manage Media Relations at Scientific Meetings
- Chapter 27: Work with Your Public Information Officer
- Chapter 28: Should You Be a Public Scientist?
- Index
A propos de l'auteur
Dennis Meredith is a veteran research communicator who spent over four decades working for major research universities such as Caltech, Cornell, MIT, Duke, and the University of Wisconsin. He has collaborated with science journalists and written well over a thousand articles and news releases on science and engineering. As a creator and developer, he helped the AAAS establish international research news service EurekAlert!. Meredith is a Fellow of the AAAS and was named Honorary Member of the Sigma Xi, The Scientific Research Society in 2012.
Résumé
Explaining Research is the most comprehensive guide for communicating in the sciences. In this new edition, leading research communicator Dennis Meredith provides readers with the practical tools and techniques scientists need to reach their audiences effectively.
Texte suppl.
If I was a scientist, I'd want this on my desk at once. And it's got some smart perspectives for journalists like me as well.
