A Practical Guide to Focus Groups - Research and Evaluation Guides

The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.

Détails du produit

• Auteurs: Pete Dalton, Sarah McNicol
• Edition: Lulu.com
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 01.01.2020
• EAN: 9781716409295
• ISBN: 978-1-71640-929-5
• Pages: 76
• Dimensions: 148 mm x 210 mm x 4 mm
• Poids: 112 g
• Catégorie: Sciences sociales, droit, économie > Economie > Branches spécifiques de l'économie