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Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
Table des matières
Section - 01: It's an Amazon world; Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy; Section - 03: Pandemic pivots - How COVID upended the retail industry; Section - 04: Amazon's pandemic power grab; Section - 05: The Prime ecosystem - Redefining loyalty for today's modern shopper; Section - 06: Retail apocalypse or rebirth?; Section - 07: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing; Section - 08: Amazon's grocery ambitions - Create a platform to sell you everything else; Section - 09: Supermarkets - A brave new era; Section - 10: A private label juggernaut - Here comes the squeeze; Section - 11: Technology and frictionless retail; Section - 12: AI and voice - The new retail frontier; Section - 13: Store of the future - How digital automation will enrich the customer experience; Section - 14: Redefining the store - Shifting from transactional to experiential; Section - 15: Retail fulfilment - Winning the customer over the final mile; Section - 16: The last-mile infrastructure; Section - 17: Conclusion - Peak Amazon?
A propos de l'auteur
Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. Based in London, UK, she is former Global Research Director at Planet Retail and now runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends.
As one of the Top 30 global retail influencers, Berg has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio guest and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. Natalie holds a Bachelor of Science in International Business from the University of Connecticut and also studied at Ecole Supérieure de Commerce in Grenoble, France.
Résumé
Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
