What Your Customer Wants and Can't Tell You - Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

Use the Science of Behavioral Economics to Understand Why People Buy
"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today
2022 First Place Category Winner CIBA (Chanticleer International Book Awards)
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service
What Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy-and how to use that knowledge to improve pricing, increase sales, create better ?brain-friendly? brand messaging, and be a more effective leader.
Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.
Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:Real-world examples that bring a concept to life and make it stick
Ideas to help you with problem solving for your business
Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you'll love What Your Customer Wants (And Can't Tell You).

A propos de l'auteur

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She will begin teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020 and her first book on the subject is scheduled for publication in April 2021.

Résumé

Use the Science of Behavioral Economics to Understand Why People Buy

“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today
2022 First Place Category Winner CIBA (Chanticleer International Book Awards)
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service
What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.
Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.
Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:

• Real-world examples that bring a concept to life and make it stick
• Ideas to help you with problem solving for your business
• Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).

Préface

YouTube:

• The Brainy Business channel has grown to 512 subscribers by June 2021
• Largest audience region is the US, followed by the UK, Sweden, Switzerland, and South Africa
• Subscribers/viewers are categorized as working professionals, interested in psychology/behavioral science, academics, marketers, and brand strategists
• Popular video topics include Apple card explanations, analyzing subscription/membership groups for businesses, and podcast episodes
• Awarded the best in behavioral science by Habit Weekly (voted on by their readers) in late 2020

LinkedIn:

• Business account for The Brainy Business has a total of 422 followers
  • Popular posts include behavioral analysis videos, links to popular YouTube videos, and ljnks to podcast episodes
• Author Melina’s personal page has total of 5,229 followers and over 500+ connections
  • Popular posts include The Brainy Business podcast episodes, features on events and other podcasts, and shares of features for “What Your Customer Wants”
  • Interactions followers and viewers include questions about marketing and consumer behavior

Podcasts:

• The Product Boss (04/25/2019): “Take a Peek into Your Buyer’s Behavior with Melina Palmer of The Brainy Business”


• https://www.theproductboss.com/thepodcast/episode85 



• The Bizchix Podcast Episode 413 (04/02/2020): “It’s Not About The Price with Melina Palmer”


• https://bizchix.com/413-its-not-about-the-price-with-melina-palmer/  



• Education Evolution Episode 56 (05/04/2021): “Getting to the Brainy Business of School Change with Melina Palmer”


• https://educationevolution.org/getting-to-the-brainy-business-of-school-change-with-melina-palmer-behavioral-economics/ 



• The Behavioral Design Podcast (05/19/2021): “Brainy Business with Melina Palmer”


• https://anchor.fm/behavioral-design-podcast/episodes/Brainy-Business-with-Melina-Palmer-e116fto 



• Business Innovators Radio Network: “Interview with Melina Palmer Founder and CEO of The Brainy Business”


• https://businessinnovatorsradio.com/interview-with-melina-palmer-founder-and-ceo-of-the-brainy-business/ 



• Digital Growth Institute Episode 29: “Using Your Brain to Cope with Change (With Melina Palmer)”


• https://www.digitalgrowth.com/podcast/bank-and-credit-union-marketing-behavioral-economics-storytelling  



• Difficult Happens Episode 29: “Why your subconscious is the Real Boss with Melina Palmer”


• https://difficulthappens.com/29-why-your-subconscious-is-the-real-boss-with-melina-palmer/ 



• My Biz Bestie Season 6, Episode 89 (07/07/2020): “How the Brain Works with Melina Palmer”


• https://www.mybizbestie.com/podcast/how-the-brain-works-with-melina-palmer 



• The Brainfluence Podcast with Roger Dooley (06/03/2021): “Find Out What Your Customers Can’t Tell You with Melina Palmer”
  • https://www.rogerdooley.com/melina-palmer-customer-wants/

Media Hits:

• Mindstate (09/11/2020): “Understanding the Psychology Behind Why People Buy - The Brainy Business Podcast Feat. Will Leach”
• https://www.mindstategroup.com/blog/psychology-behind-why-people-buy  

Détails du produit

• Auteurs: Melina Palmer
• Edition: Ingram Publishers Services
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 11.05.2021
• EAN: 9781642505627
• ISBN: 978-1-64250-562-7
• Pages: 300
• Dimensions: 152 mm x 228 mm x 18 mm
• Poids: 422 g
• Illustrations: Illustrationen, nicht spezifiziert
• Catégories: Sciences humaines, art, musique > Psychologie > Psychologie théorique; Sciences sociales, droit, économie > Economie > Publicité, marketing; BUSINESS & ECONOMICS / Decision-Making & Problem Solving, PSYCHOLOGY / Social Psychology, BUSINESS & ECONOMICS / Skills, BUSINESS & ECONOMICS / Customer Relations, PSYCHOLOGY / Cognitive Psychology & Cognition, BUSINESS & ECONOMICS / Reference, Reference works, Social, group or collective psychology, Customer services