Advice That Sticks - How to give financial advice that people will follow

The advice is sound; the client seems eager; and then... nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients' well-being is compromised, opportunities are lost, and the professional relationship grows strained.
Advice that Sticks takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors that determine whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so, too, do sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally loaded domain of money. Perhaps most surprising, however, is the extent to which advice-givers themselves can foil implementation. A great deal of non-adherence is due to preventable mistakes made by financial professionals and their teams.
The author integrates her extensive clinical and consulting experience with research findings from the fields of positive psychology, behavioural economics, neuroscience, and medicine. What emerges is a thoughtful, funny, but above all practical guide for anyone who makes a living providing financial advice. It will become an indispensable handbook for people working with clients across the wealth spectrum.

A propos de l'auteur

Dr. Moira Somers is a leading practitioner in the fields of financial psychology and behaviour change. She consults with financial professionals and organisations around the globe, training them on the factors affecting the human side of money. She also works directly with individuals and families who want to ensure that their wealth is a force for good in the world.

Résumé

What makes it so hard for people to do the right things with their money? Why do they frequently ignore sound financial advice? Grounded in the psychology of money and the science of non-adherence, this book equips financial professionals to deliver their advice more effectively.

Détails du produit

• Auteurs: Moira Somers
• Edition: Ingram Publishers Services
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 31.10.2020
• EAN: 9781788602389
• ISBN: 978-1-78860-238-9
• Pages: 224
• Dimensions: 140 mm x 216 mm x 16 mm
• Poids: 400 g
• Illustrations: b&w, Illustrationen, nicht spezifiziert
• Catégories: Littérature spécialisée > Psychologie, ésotérique, spiritualité, anthroposophie > Psychologie appliquée; Livres de conseils > Droit, profession, finances; Sciences humaines, art, musique > Psychologie > Psychologie appliquée; Sciences sociales, droit, économie > Economie > Branches spécifiques de l'économie; BUSINESS & ECONOMICS / Industries / Financial Services, PSYCHOLOGY / Applied Psychology, Occupational and industrial psychology, Occupational & industrial psychology, Financial services industry, Hospitality and service industries, Finance;Money;Accountancy