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Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.
Table des matières
Chapter - 00: Introduction; Chapter - 01: A call to arms - How to activate purpose with Movement Thinking; Chapter - 02: The business case for activating purpose; Chapter - 03: Moving to Movement Thinking; Chapter - 04: Change the company with a movement, not a mandate; Chapter - 05: Movement Inside - Galvanizing the people that matter inside your brand; Chapter - 06: Movement Outside - New marketing, branding and advertising for a new customer culture; Chapter - 07: Purpose Power Index - New winners and laggards; Chapter - 08: How movement increases a merger's chances of success; Chapter - 09: How Movement Thinking fosters collaboration; Chapter - 10: Mahindra Rise - A decade of movement; Chapter - 11: How to be a galvanizer;
A propos de l'auteur
Scott Goodson, based in New York, is the founder and CEO of StrawberryFrog. For the last 25 years he has worked with some of the world's most iconic companies including Google, Emirates Airline, Heineken, Coca Cola, Jim Beam, Mercedes, Mahindra and Walmart. He invented the concept of Movement Thinking, an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has lectured on the subject at Harvard Business School, Columbia, Cambridge, TEDx, on BBC World Service, NPR, CNN, and has appeared in The New York Times, The FT, WSJ, the Economist, the Harvard Business Review, Fast Company, and Forbes.Chip Walker, based in New York, is the Head of Strategy at StrawberryFrog. He has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, and Jim Beam. Chip is a frequent speaker at major events including Cannes Lions Festival, Sustainable Brands and the Conference Board. His writing and opinions have appeared in places like The New York Times, The Chicago Tribune and CNBC.
