Now or Never - How Companies Must Change Today to Win the Battle for Internet

Informationen zum Autor Mary Modahl is vice president of research at Forrester Research Inc.! the leading provider of primary research! market analysis! and strategic guidance in the area of electronic commerce. She has been profiled in the Wall Street Journal and Wired magazine and has appeared as a guest on CBS! National Public Radio! CNN! and CNBC. Ms. Modahl lives near Boston with her husband and two children. Zusammenfassung Is it too late to join the New Economy? With the rise of the internet on one hand and a high-tech stock shakeouts on the other! traditional brick-and-mortar companies find themselves squeezed between the dot.coms and fear of going on-line too late! after winners have cleaned up. Mary Modahl thinks now is exactly the time to make the e-business transition.  The next five years will be decisive on the Web -- and your company can successfully compete! if it relies on more than Internet platitudes to make the jump.  Modahl presents a groundbreaking model of consumer behavoir called Technographics:  Built on interviews with 250!000 Americans! it divides consumers into ten segments! according to their attitudes toward the Internet.  With this and other concepts! Modahl shows how each business can create an intelligent! targeted strategy of its own.  Engagingly written! brimming with real-life stories! Now or Never offers potent! timely guidance! based on research only limited to only the biggest corporations.

Détails du produit

• Auteurs: M. Modahl, Mary Modahl
• Edition: Harper Collins Usa
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 26.06.2001
• EAN: 9780066620138
• ISBN: 978-0-06-662013-8
• Pages: 272
• Dimensions: 135 mm x 203 mm x 15 mm
• Catégories: BUSINESS & ECONOMICS: Leadership, BUSINESS & ECONOMICS: Entrepreneurship, BUSINESS & ECONOMICS: Forecasting, BUSINESS & ECONOMICS: Corporate & Business History, BUSINESS & ECONOMICS: Decision-Making & Problem Solving, BUSINESS & ECONOMICS: Marketing / General, BUSINESS & ECONOMICS: Development / Business Development, BUSINESS & ECONOMICS: Organizational Behavior, BUSINESS & ECONOMICS: Industries / Retailing, COMPUTERS: General