Beer Culture in Theory and Practice - Understanding Craft Beer Culture in the United States

The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

Table des matières

Contents

Acknowledgments

Introduction: What, exactly, is "Beer Culture"?
Adam W. Tyma

Chapter 1
Fermenting Community: Homebrewing as Community Building
Michelle Calka

Chapter 2
Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography
Jennifer C. Dunn

Chapter 3
Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival
Charley Reed

Chapter 4
Social Media Suds: Blogging Beer to Stay Sharp in the Classroom
Robert Andrew Dunn

Chapter 5
Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries
Emory S. Daniel, Jr.

Chapter 6
"What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."
Travis R. Bell

Conclusion: One starting point of many ...
Adam W. Tyma

Bibliography

About the Contributors

A propos de l'auteur

Edited by Adam W. Tyma - Contributions by Travis R. Bell; Michelle Calka; Emory S. Daniel, Jr.; Jennifer C. Dunn; Robert Andrew Dunn; Charley Reed and Adam W. Tyma

Résumé

The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

Détails du produit

• Auteurs: Adam W Tyma, Adam W. Tyma
• Collaboration: Adam W. Tyma (Editeur), Tyma Adam W. (Editeur)
• Edition: Lexington Books
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 31.07.2020
• EAN: 9781498535564
• ISBN: 978-1-4985-3556-4
• Pages: 160
• Thèmes: Communication Perspectives in; Communication Perspectives in Popular Culture
• Catégories: Livres de conseils > Cuisine & boissons > Boissons; Sciences sociales, droit, économie > Médias, communication > Sciences de la communication; Cultural Studies, Sociology: customs & traditions, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Customs & Traditions, Communication Studies, Beers and ciders, COOKING / Beverages / Alcoholic / Beer, Cultural studies: customs and traditions, Beers, Beer;Cultural Studies;Homebrewing;Popular Culture