Mindfuck - They Steal Your Data, They Hack Your Brai, They Rule the World

'Freewheeling and profane ... Wylie covers plenty of ground, explaining in illuminating and often scary detail how Cambridge Analytica exploited the data to create Facebook pages that would needle "neurotic, conspiratorial citizens", propagating an outraged solidarity.' Jennifer Szalai, New York Times What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw? In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real. The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing. He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.

Commentaire

An invaluable primer on psychological warfare and behaviour modification ... Given that Wylie was at the heart of this work, and that he displayed real sociological understanding of what the data was revealing, his account provides a useful, crystal-clear exposition of the power of psychographic profiling when it's done right. The Observer

Détails du produit

• Auteurs: Christopher Wylie
• Edition: Profile Books
• Langues: Anglais
• Format d'édition: Poche format B
• Sortie: 02.07.2020
• EAN: 9781788165006
• ISBN: 978-1-78816-500-6
• Pages: 269
• Dimensions: 129 mm x 198 mm x 18 mm
• Catégories: Littérature spécialisée > Politique, société, économie > Politique; Pressure groups, protest movements and non-violent action, Privacy & data protection, Autobiography: science, technology & medicine, Privacy and data protection, c 2010 to c 2020, c 2010 to c 2019, Political control and freedoms, Political Control & Freedoms, Autobiography: science, technology and medicine, Society and Social Sciences, Corruption in politics, government and society, Biography, Literature and Literary studies, Data capture and analysis, Data Capture & Analysis