Moderating Focus Groups - A Practical Guide for Group Facilitation

Klappentext Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary. Zusammenfassung Designed for the needs of the focus group moderator! this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques! such as those for managing group dynamics! energizing a tired group! projective techniques! personality association and position fixing. Inhaltsverzeichnis Introduction The Focus Group Methodology Focus Groups Versus One-on-One ( In-Depth ) Interviews Role of the Moderator The Characteristics of a Successful Moderator Preparation for Moderating Recruiting Participants Pre- and Post-Group Briefing The Discussion Guide External Stimuli The Moderator Report Moderating Fundamentals Advanced Moderating Techniques Unique Moderating Situations Moderating Focus Groups Internationally Building a Business Moderating Focus Groups Pricing Focus Groups

Détails du produit

• Auteurs: Thomas L Greenbaum, Thomas L. Greenbaum, Greenbaum Thomas L.
• Edition: Sage Publications Ltd
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 28.01.2000
• EAN: 9780761920441
• ISBN: 978-0-7619-2044-1
• Pages: 264
• Catégories: Sciences sociales, droit, économie > Economie > Gestion; BUSINESS & ECONOMICS / Marketing / General, SOCIAL SCIENCE / Research, SOCIAL SCIENCE / Statistics, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Social research & statistics, Sales and marketing, Social research and statistics, Employee-ownership and co-operatives, Employee-Ownership & Co-Operatives, Organization Studies;Focus Group Research