Experiential Retailing - Concepts and Strategies That Sell

Zusammenfassung Taking an innovative and interdisciplinary approach! Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption! and how cultural attitudes have changed over time. Different types of shopping experiences are described! and anecdotes and illustrations demonstrate strategies for success. Incisive! sensory! and entertaining! the text provides exciting new concepts for understanding this global phenomenon. Inhaltsverzeichnis Part 1: Chapter 1: IntroductionChapter 2: Evolution of ConsumptionChapter 3: Utilitarian and Hedonic Consumption Part 2 :Chapter 4: Symbolic ConsumptionChapter 5: Ritual ConsumptionChapter 6: Sensory ConsumptionChapter 7: Consumer Efficiency Part 3: Chapter 8: Entertainment RetailingChapter 9: Thematic RetailingChapter 10: Lifestyle RetailingChapter 11: Value RetailingChapter 12: BrandingChapter 13: Brand ExtensionChapter 14: Strategic AllianceChapter 15: Global Experiential Retailing

Détails du produit

• Auteurs: Judith Forney, Youn-Knung Kim, Youn-Kyung Kim, Pauline Sullivan
• Edition: Fairchild publications
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 23.01.2020
• EAN: 9781501364150
• ISBN: 978-1-5013-6415-0
• Pages: 480
• Catégories: SOCIAL SCIENCE / General, BUSINESS & ECONOMICS / Consumer Behavior, HISTORY / Social History, Social & cultural history, BUSINESS & ECONOMICS / Distribution, Social and cultural history, Retail sector, Consumerism, Retail and wholesale industries