Political Campaigning in the U.s. - Managing the Chaos

Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the idea that all Americans should understand how campaigns operate-how they collect information about voters, how they attempt to change what voters think about the candidates, and how they encourage voters to act in certain ways.

An electoral campaign is a chaotic, short-term operation that must adapt to a complicated political landscape as well as deep-seeded psychological forces outside of its control. The ads they air, the media they manage, the data they gather, the doors on which they knock, the phone calls they make, the posts they share - all of these efforts can make small but measurable differences. Jones introduces students to the strategies and tools that campaigns employ in their attempt to win elections. It also uses academic research to assess which efforts are most promising for managing the chaos that is a modern campaign operation.

Table des matières

Chapter 1: The Electoral Landscape
Chapter 2: Targeting, Persuasion, and Mobilization
Chapter 3: Voter and Candidate Research
Chapter 4: Earned Media
Chapter 5: Paid Media
Chapter 6: Social Media
Chapter 7: The Ground Game
Chapter 8: Fundraising

A propos de l'auteur

David A. Jones is a professor of political science at James Madison University.

Détails du produit

• Auteurs: David A Jones, David A. Jones, Jones David A.
• Edition: Rowman and Littlefield
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 29.02.2020
• EAN: 9781538115190
• ISBN: 978-1-5381-1519-0
• Pages: 256
• Catégories: Sciences sociales, droit, économie > Sciences politiques > Sciences politiques et formation politique; Human Rights, Politische Strukturen und Prozesse, POLITICAL SCIENCE / Human Rights, Politics / Current Events, POLITICAL SCIENCE / Political Process / Campaigns & Elections, POLITICAL SCIENCE / Civil Rights, Political campaigning & advertising, Political campaigning and advertising, Civil rights & citizenship, Human rights, civil rights, Elections & referenda, Elections and referenda / suffrage