Handbook of Research on Marketing and Corporate Social Responsibility

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Zusammenfassung The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.

Détails du produit

• Auteurs: Ronald Paul Hill, Ronald Paul Langan Hill, Ryan Langan
• Collaboration: Ronald Paul Hill (Editeur), Ryan Langan (Editeur)
• Edition: Elgar, Edward
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 26.02.2016
• EAN: 9781785368660
• ISBN: 978-1-78536-866-0
• Pages: 432
• Thème: Research Handbooks in Business and Management Series
• Catégorie: Sciences sociales, droit, économie > Economie > Publicité, marketing