Handbook on Research in Relationship Marketing

Zusammenfassung Successful exchange relationships between organizations and their various partners in those exchanges – suppliers, customers, employees, or a wide variety of other types of exchange partners – have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.

Détails du produit

• Auteurs: Robert M. Turner Parish Morgan
• Collaboration: George Deitz (Editeur), Robert M. Morgan (Editeur), Janet Turner Parish (Editeur)
• Edition: Elgar, Edward
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 24.06.2016
• EAN: 9781783479405
• ISBN: 978-1-78347-940-5
• Pages: 352
• Thème: Research Handbooks in Business and Management Series
• Catégorie: Sciences sociales, droit, économie > Economie > Publicité, marketing