Marketing Manipulation: A Consumer's Survival Manual

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.
Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.

Détails du produit

• Auteurs: Michael Kamins, Michael Kamins
• Edition: Ingram Publishers Services
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 30.09.2018
• EAN: 9789813234703
• ISBN: 978-981-3234-70-3
• Thèmes: World Scientific-Now Publisher; World Scientific-Now Publishers Series in Business; World Scientific-Now Publisher
• Catégories: Sciences sociales, droit, économie > Economie > Publicité, marketing; BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, Sales & marketing, Sales and marketing