Digital Sport Marketing - Concepts, Cases and Conversations

Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

Table des matières

1. The Development of Sport Marketing Practice, 2. Sport Marketing in the Digital Age, 3. Social Media in Digital Sports Marketing, 4. Reputation Management and Sports PR, 5. Sports Practice and Fan Engagement in an Online Environment, 6. Fan Activation and Involvement with Sports Business, 7. Getting Closer to Emerging Sports Audiences, 8. Sports in a Cultural and Knowledge Management Context, 9. The Importance of Sports Communication Strategies, 10. Sports Business in a Globalised Marketplace, 11. Towards New Thinking for Sports Marketers and Practitioners, 12. The Future of Sport

A propos de l'auteur

Alan Seymour is an experienced academic in the sports marketing, engagement, PR, branding and social media sectors. He was previously Senior Lecturer and Course Leader at the University of Northampton, UK, and has run conferences both in the UK and the USA.
Paul Blakey is Senior Lecturer in Sport Business Management at the School of Sport and Exercise Science, University of Worcester, UK. He has worked on collaborative, and individual, research publications, conference presentations, ‘in-field’ event impact studies for sport governing bodies and co-ordinated nationwide research projects for UK-based sport and leisure corporations.

Résumé

Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

Détails du produit

• Auteurs: Paul Blakey, Paul (University of Worcester Blakey, Alan Seymour, Alan (''teach'' Consultancy Seymour, Alan ('Teach' Consultancy Seymour, Seymour Alan
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 31.07.2019
• EAN: 9781138701397
• ISBN: 978-1-138-70139-7
• Pages: 248
• Catégories: Livres de conseils > Sport > Général, dictionnaires, manuels, annuaires, histoire; Sciences sociales, droit, économie > Economie > Publicité, marketing; Advertising, SPORTS & RECREATION / General, Economics, BUSINESS & ECONOMICS / Marketing / General, SPORTS & RECREATION / Business Aspects, TECHNOLOGY & ENGINEERING / Research, Sports training & coaching, Sales & marketing management, Sports management & facilities, Sports management and facilities, Sports training and coaching, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Hospitality and service industries, Sport & leisure industries, Sales and marketing management