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Informationen zum Autor Peter Doyle was internationally recognized for his teaching and research on marketing and business strategy. He was Professor of Marketing and Strategic Management at the University of Warwick Business School. Previously he held positions at the London Business School, INSEAD, Bradford and Stanford Universities. He is the author of numerous papers which have appeared in most of the world's top journals including the Journal of marketing, Journal of Marketing Research, Management Science and the Economic Journal. His other recent books are Marketing Management and Strategy and Innovation in Marketing. He acted as a consultant to many of the most famous international companies including Coca-Cola, IBM, Nestle, Cadbury-Schweppes, British Airways, Mars, Johnson & Johnson, Unilever, Shell, BP Amoco, AstraZeneca, Norvatis, 3M, Saatchi & Saatchi and Wal-Mart. He has also advised such professional bodies as Britain's Cabinet Office, the Institute of Chartered Accountants, the Institute of Directors, the CBI, the Pacific-Asian Management Institute and the Singapore Department of Trade. During his career, Peter Doyle ran executive programmes for senior managers throughout Europe, the United States, South America, Australia and the Far East. He was voted Outstanding Teacher on numerous university and corporate courses. He held a First Class Honours degree from the University of Manchester and an MBA and PhD from Carnegie Mellon University, USA. His research twice led him to be awarded the President's Medal of the Operational Research Society and the Best Paper Award of the American Marketing Association. Klappentext Seit Erscheinen der Erstauflage dieses bekannten Lehrbuchs der Geologie hat sich unser Wissen über das Weltklima und seine Beziehungen zur Plattentektonik und zur Biosphäre bedeutend erweitert. Diese 2. Auflage trägt diesen neuen Erkenntnissen Rechnung. Erweitert wurde das regionale Kapitel (es enthält nun auch Nordeuropa), ein Kapitel zu Nordamerika ist neu hinzugekommen. Zusammenfassung The Key to Earth History introduces students to the basic tools used by geologists to reconstruct the Eartha s history, and shows how these tools can be used to chart the pattern of global environmental change since the formation of the Earth some 4600 million years ago. Inhaltsverzeichnis Preface. Illustrations. Introduction: What is Stratigraphy? PRINCIPLES. Uniformitarianism or Actualism. Establishing the Sequence of Events. Geological Time. Interpreting the Stratigraphical Record. The Evolution and Closure of Sedimentary Basins: The Role of Plate Tectonics. The Stratigraphical Tool Kit: Case Studies. Summary of Part One: The Stratigraphical Tool Kit. THE PATTERN OF EARTH HISTORY. Introduction to Part Two. The Stratigraphical Record and Global Rhythm. The North Atlantic Region: A Journey Through Time. The Precambrian: Peering into Deep Time. Pangaea: Birth of a Giant. Pangaea and the Opening of the Atlantic. Summary of Part Two: The Pattern of Earth History. Lexicon of Stratigraphical Terms. Index....
