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Informationen zum Autor Carol Ottolenghi is Director of Library Services for the Office of the Ohio Attorney General. Previously, she served as the public relations/marketing director of two different public library systems. She also ran the Ohio Humanities Council/American Library Association’s Let’s Talk About It series in which she shepherded 25 different under-funded libraries each year through every aspect of hosting and publicizing eight to twelve weeks of programming. Klappentext User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. Inhaltsverzeichnis List of Snapshots Preface Chapter One:Intentional Marketing & Your Library Chapter Two: Cultivating Your Library's #1 Stakeholder Group and Marketing Force Chapter Three: Adopt and Adapt: Marketing Ideas Come from Everywhere Chapter Four: Artifacts Are Not Just for Archeologists Chapter Five: Branding, Social Media & Communications Best Practices Chapter Six: Content Is King! (And Not Just in Social Media) Chapter Seven: Digitizing with Intent Chapter Eight: Using Displays and Exhibits to Strut Your (Library's) Stuff Chapter Nine: Outreach Is Just Getting into Their Space Chapter Ten: Programming to Market Chapter Eleven: Spreading the Word Intentionally: Word-of-Mouth-Marketing (WOMM) Appendix A: What Exactly Are You Marketing? Defining Your Library Appendix B: Who Is "Buying" Your Library? Defining Your Stakeholders Appendix C: Strategic Plans Appendix D: Marketing Plans and the Intentional Marketing Initiative Shortcut Appendix E: Sample Exhibit and Display Policy Index About the Author
