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Excerpt from Advertising: The Social and Economic Problem
While certain lines of advertising have ¿ourished in England for many years, it is only within the past ten years that what we may call retail advertising on a large scale, has been the important factor in trade that it was in this country for many years previously. The invasion of Great Britain some ten years ago by a group of American subscription booksellers, and their spectacular success in selling to the British people through advertising, was an event of classic significance - a wonderful perform ance - and its history is in the nature of incontro vertible evidence as to the efficiency of advertising methods in enterprises that involve the swaying of great bodies of people. The details of this series of transactions in advertising have not as yet been authoritatively furnished by the men who were back of the revolution in selling that swept over those islands.
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