Metadata Essentials - Proven Techniques for Book Marketing and Discovery

Zusatztext ". . . An essential! unique! and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." Informationen zum Autor Jake Handy is a data nerd. As Head of Metadata for Dart Data, he was a key contributor to the Music Business Association's Music Metadata Style Guide V2.1 and wrote the Music Business Association's first Classical Metadata Style Guide. Additionally, he has authored metadata style guides for a variety of media from book publishing to podcasts. Currently, Jake is serving as a Business Operations Analyst for Ingram Content Group. Klappentext ". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book ReviewMetadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata. Zusammenfassung ". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book Review Metadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata. Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter. Enhance the metadata that yields proven results Boost title discovery Increase online conversion rates Save time and money ...

Détails du produit

• Auteurs: Lindsey Collier, Jake Handy, Handy Jake, Margaret Harrison, Harrison Margaret, Ingram Content Group (COR)/ Collier Lindsey/ Handy
• Collaboration: Jess Johns (Editeur), Johns Jess (Editeur)
• Edition: Graphic arts center pub co
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 30.04.2018
• EAN: 9781513260891
• ISBN: 978-1-5132-6089-1
• Catégories: Sciences humaines, art, musique > Linguistique et littérature > Autres langues / Autres littératures; Sciences sociales, droit, économie > Médias, communication > Librairies, bibliothèques; BUSINESS & ECONOMICS / Industries / Media & Communications, Press & journalism, Writing & editing guides, Writing and editing guides, LANGUAGE ARTS & DISCIPLINES / Writing / General, Publishing industry and journalism, Bibliographic and subject control, Bibliographic & subject control, Bibliographic Analysis and Control