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Table des matières
1. Introduction: Exploring the Connections. 2. Beyond Nation Building: CSR and Sustainability in Indonesia. 3. CSR/PR Discourse as Advocacy and Aspirational Talk in Malaysia. 4. CSR as Social Development in Postcolonial Philippines. 5. Singapore’s Strategic Social Enterprise and Inclusive CSR. 6. Sustainable Community Development and Risk Mitigation in Thailand. 7. Blurring CSR/PR Boundaries: Transactional Approaches in Vietnam. 8. Conclusion: Connecting the Narratives
A propos de l'auteur
Marianne D. Sison is senior lecturer and program manager at RMIT University’s School of Media and Communication, Melbourne, Australia. She is convenor and founding chair of the Asia Pacific Public Relations Research and Education Network, an Urban Scholar at RMIT’s UN Global Compact Cities Program and Australian lead in the Global Capabilities Framework research project. A former Deputy Dean (International) at RMIT’s School of Media and Communication, she is a fellow of the Public Relations Institute of Australia and member of the International Association of Business Communicators.
Zeny Sarabia-Panol is professor and associate dean at Middle Tennessee State University, U.S.A. She is also the former editor of the Association for Education in Journalism and Mass Communication’s International Communication Research Journal and now serves on its editorial board. She also sits on the editorial board of the International Journal of Strategic Communication and AEJMC’s Journalism and Mass Communication Educator. An alumna of the Journalism and Mass Communication Leadership Institute for Diversity, she served as interim director of MTSU’s School of Journalism in 2008–2009.
Résumé
This innovative book connects the disciplines of participatory and development communication with public relations and corporate social responsibility discourse. Focusing on six countries—Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam— it discusses how PR and CSR discourse are interpreted, communicated and enacted in the region.
