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Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class, with spending anticipated to more than double by 2025. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India's consumer market would be primarily driven by a favourable population composition and increasing disposable incomes. A recent study by the McKinsey Global Institute (MGI) suggests that if India continues to grow at the current pace, average household incomes will triple over the next two decades, making the country the world's fifth-largest consumer economy by 2025, up from the current 12th position. India's robust economic growth and rising household incomes are expected to increase consumer spending to US$ 3.6 trillion by 2020.The maximum consumer spending is likely to occur in food, housing, consumer durables and transport and communication sectors. On the whole this book mainly highlights on the activities being carried out by the major FMCG's in India.
A propos de l'auteur
Varun Kesavan est un écrivain vorace et prolifique à tous points de vue. À ce jour, il a publié sept livres sur les performances opérationnelles de la National Payments Corporation of India Ltd, un livre sur le secteur bancaire en Inde et sur la croissance des principales industries indiennes. Il a également publié un livre sur le secteur bancaire en Inde et sur la croissance des principales industries en Inde, ainsi que plus de 200 articles dans des journaux.
