Design for How People Think - Using Brain Science to Build Better Products

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.

A propos de l'auteur

John Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.

Résumé

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Détails du produit

• Auteurs: John Whalen, Phd Whalen, Whalen John
• Edition: O'Reilly
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 31.05.2019
• EAN: 9781491985458
• ISBN: 978-1-4919-8545-8
• Dimensions: 165 mm x 231 mm x 13 mm
• Poids: 328 g
• Catégories: Sciences naturelles, médecine, informatique, technique > Informatique, ordinateurs > Général, dictionnaires; Sciences sociales, droit, économie > Economie > Gestion; BUSINESS & ECONOMICS / Consumer Behavior, DESIGN / Product, BUSINESS & ECONOMICS / Marketing / Research, TECHNOLOGY & ENGINEERING / Industrial Design / Product, SCIENCE / Research & Methodology, BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Research & Development, Business communication & presentation, Industrial / commercial art & design, Business communication and presentation, Design, Industrial and commercial arts, illustration