Information Marketing

Table des matières

1: Marketing; 2: The information marketplace; 3: Customers; 4: Building customer relationships; 5: Information products; 6: Branding and corporate identity; 7: Marketing Communications; 8: Price and pricing policy; 9: Collecting marketing data; 10: Marketing strategy and planning

A propos de l'auteur

Jennifer Rowley

Résumé

This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace.

Détails du produit

• Auteurs: Rowley, J.E. Rowley, Jennifer Rowley
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 31.12.2017
• EAN: 9781138717381
• ISBN: 978-1-138-71738-1
• Pages: 212
• Thème: Routledge Revivals
• Catégories: Sciences sociales, droit, économie > Médias, communication > Librairies, bibliothèques; SOCIAL SCIENCE / General, SOCIAL SCIENCE / Sociology / General, Society and culture: general, Library & Information Sciences, Library and information sciences / Museology