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In Using Social Media to Build Library Communities, a constellation of perspectives are brought together to explore community building through social media. This book will guide library professionals who want to take social media beyond marketing and promotion to build an engaged community of library users.
Table des matières
Part 1: Building Communities of Library Users
Chapter 1: Picking a Platform and Finding a Voice, Lisa Bunker
Chapter 2: From Broadcast to Conversation in an Academic Library, Laura Little, Andrew Lopez, Jessica McCullough, Rebecca Parmer
Chapter 3: Find Us On Facebook: The Evolution of Social Media at a Community College Library, Dana A. Knott and Angel M. Gondek
Chapter 4: Social Media and Healthcare: Building and Sustaining Communities for Patients and Providers, Patricia J. Devine
Chapter 5: Adding Value with Advertising: Using Paid Promotions to Build Your Online Community, Chris Chan and Joanna Hare
Part 2: Building Communities of Library Professionals
Chapter 6: Building Communities of Practice in the Library Profession, Katie Elson Anderson
Chapter 7: Building a Personal Learning Network, Stony Evans
Part 3: Transforming Community into Action - Social Media and Social Justice
Chapter 8: The Urgency and Agency of #OccupyNassau: Actively Archiving Anti-Racism at Princeton, Jarrett M. Drake
Chapter 9: Cultivating Critical Dialogue on Twitter, April M. Hathcock
A propos de l'auteur
Scott W. H. Young is assistant professor and digital initiatives librarian at Montana State University Library. He has published and presented on user experience, participatory design, social media, and web privacy.Doralyn Rossmann is associate professor, administrative director of Data Infrastructure and Scholarly Communication, and head of collection development at Montana State University Library. Her recent presentations and publications include public budgeting, library–vendor relations, and social media including ethics, optimization, and community building.
Résumé
In Using Social Media to Build Library Communities, a constellation of perspectives are brought together to explore community building through social media. This book will guide library professionals who want to take social media beyond marketing and promotion to build an engaged community of library users.
