Social Media - Principles and Applications

Social Media: Principles and Applications thoroughly examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Sheldon provides a must-have survival tool for communication, psychology, and social media scholars.

Table des matières

Section 1: Principles of Social Media
Chapter 1: Social Media and Traditional Interpersonal Communication Theories
Chapter 2: Social Media and Theories of Mass Communication
Chapter 3: Psychology of Social Media
Section 2: Applications of Social Media
Chapter 4: Social Media in Politics
Chapter 5: Social Media Privacy and Security
Chapter 6: Social Media in Education
Chapter 7: Social Media and Disaster Communication
Chapter 8: Social Media and Advertising
Chapter 9: Social Media Addiction

A propos de l'auteur

Pavica Sheldon is assistant professor in the Department of Communication Arts, University of Alabama in Huntsville.

Résumé

Social Media: Principles and Applications thoroughly examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Sheldon provides a must-have survival tool for communication, psychology, and social media scholars.

Détails du produit

• Auteurs: Pavica Sheldon, Sheldon Pavica
• Edition: Lexington Books
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 30.04.2017
• EAN: 9781498520904
• ISBN: 978-1-4985-2090-4
• Pages: 158
• Catégories: Sciences sociales, droit, économie > Médias, communication > Général, dictionnaires; Media Studies, Popular Culture, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Media studies: internet, digital media and society, Ethical & social aspects of IT, COMPUTERS / Social Aspects