Writing Effectively in Print and on the Web - A Practical Guide for Librarians

The book covers writing for both print and Web-based publications and is aimed at all types of libraries.

In this book, you will learn how to:

Define your audience and your primary messages
Simplify your writing so that it is succinct and understandable
Structure your written content so that it is most usable and accessible to your audience
Approach different forms of writing in a way that is most effective to getting your message across
Establish a voice and tone that reflects the identity of your organization and yourself as a professional

Table des matières

Dedication
List of Tables
Preface
Acknowledgments
Chapter 1. Why Good Writing Matters
Chapter 2. Knowing Your Readers
Chapter 3. Defining Your Message and Purpose
Chapter 4. Keeping It Simple
Chapter 5. Using Authentic and Active Voice
Chapter 6. Writing Titles and Headings
Chapter 7. Using Lists and Tables
Chapter 8. Writing Information and Instructions
Chapter 9. Writing Forms
Chapter 10. Writing for the Web
Chapter 11. Writing for Emails and Other Messaging Systems
Chapter 12. Implementing Voice and Tone
Chapter 13. Formatting Your ContentChapter 14. Refining Your ProcessIndex
About the Author

A propos de l'auteur

Rebecca Blakiston

Détails du produit

• Auteurs: Blakiston, Rebecca Blakiston, Blakiston Rebecca
• Edition: Rowman and Littlefield
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 05.01.2017
• EAN: 9781442278851
• ISBN: 978-1-4422-7885-1
• Pages: 178
• Thèmes: Practical Guides for Librarians; Practical Guides for Librarian; Practical Guides for Librarian; Practical Guides for Librarians
• Catégories: Livres de conseils > Droit, profession, finances > Formation, profession, carrière; Sciences sociales, droit, économie > Médias, communication > Librairies, bibliothèques; Writing & editing guides, Writing and editing guides, LANGUAGE ARTS & DISCIPLINES / Writing / General, Library & Information Sciences, Library and information sciences / Museology