Selling Themselves - The Emergence of Canadian Advertising

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.

A propos de l'auteur

Russell Johnston is an associate professor in the Department of Communication, Popular Culture, and Film at Brock University.

Résumé

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century – rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.

Détails du produit

• Auteurs: Russell Johnston
• Edition: University of Toronto Press
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 01.02.2012
• EAN: 9781442613072
• ISBN: 978-1-4426-1307-2
• Pages: 277
• Thèmes: Heritage; Heritage
• Catégorie: Sciences sociales, droit, économie > Economie > Branches spécifiques de l'économie