Utopian Discourses Across Cultures - Scenarios in Effective Communication to Citizens and Corporations

The term Utopia, coined by Thomas More in 1516, contains an inherent semantic ambiguity: it could be read as eu topos (good place) or ou topos (no place). The authors of this volume analyze this polysemous notion and its fascination for scholars across the centuries, who have developed a variety of visions and ways to explain the «realization» of utopian discourses. The experts in the fields of sociology, political science, economics, computer science, literature and linguistics offer extensive studies about how utopian scenarios are realized in different cultural contexts.

Table des matières

Contents: Utopia - Public communication - Academic communication - Myth - Plain language - City brand - Change Management Projects - Artificial Intelligence - Fair and free trade - Work disparities - Inclusive educational system.

A propos de l'auteur

Miriam Bait is Assistant Professor and Senior Lecturer in English Language and Translation at the Università degli Studi di Milano.
Marina Brambilla is Associate Professor in German Language and Translation at the Università degli Studi di Milano.
Valentina Crestani is Temporary Lecturer in German Language and Translation at the Università degli Studi di Milano, the Università degli Studi di Torino and the Università della Valle d'Aosta.

Détails du produit

• Auteurs: Miriam Bait, Marina Brambilla, Valentina Crestani
• Collaboration: Miriam Bait (Editeur), Marina Brambilla (Editeur), Valentina Crestani (Editeur)
• Edition: Peter Lang
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 30.09.2016
• EAN: 9783631666838
• ISBN: 978-3-631-66683-8
• Pages: 214
• Dimensions: 148 mm x 17 mm x 210 mm
• Poids: 380 g
• Catégorie: Sciences sociales, droit, économie > Médias, communication > Sciences de la communication