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Zusatztext Hiding Politics in Plain Sight explores what happens when contentious politics are usurped by market mechanisms and the illusion of consensus. Focusing on the pinking of breast cancer, Patricia Strach illuminates the ways in which activists with corporate backgrounds raised awareness about a previously taboo illness but did so by framing it in ways that led the public to view it through depoliticized, non-feminist, and pink-tinted happy glasses. In so doing, this book illuminates a crucialand until now under-appreciatedroute through which private industry shapes politics and policy. Informationen zum Autor Patricia Strach has a dual appointment as Associate Professor in the Departments of Political Science and Public Administration and Policy at the University at Albany, State University of New York. Klappentext Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight. Zusammenfassung Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight. Inhaltsverzeichnis Acknowledgments Chapter 1 Introduction Chapter 2 Foundations: Cause Marketing, Breast Cancer, and Framing in America Chapter 3 Cooperative Market Mechanisms Chapter 4 Telling Stories Chapter 5 Effects Chapter 6 Defining Issues: Breast Cancer and the Creation of Consensus Politics Chapter 7 Hiding Politics in Plain Sight Appendix A Model Details for Chapter 3 Appendix B Regression Results for Chapter 5 Appendix C Notes on Methodology and Sources Appendix D Citizen Consumer Survey Notes References Index ...
