Hiding Politics in Plain Sight - Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Zusatztext Patricia Strach has given us a new lens through which to see some of the more subtle but most powerful elements of corporate influence: framing complex issues as simple, deathly ones as hopeful and optimistic, and conflictual ones as simply not worth worrying about. Informationen zum Autor Patricia Strach has a dual appointment as Associate Professor in the Departments of Political Science and Public Administration and Policy at the University at Albany, State University of New York Klappentext Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight. Zusammenfassung Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.

Détails du produit

• Auteurs: Patricia Strach, Patricia (Associate Professor Strach, Strach Patricia
• Edition: Oxford University Press
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 10.11.2016
• EAN: 9780190606848
• ISBN: 978-0-19-060684-8
• Pages: 256
• Catégories: Sciences sociales, droit, économie > Economie > Publicité, marketing; SOCIAL SCIENCE / Women's Studies, BUSINESS & ECONOMICS / Marketing / General, POLITICAL SCIENCE / Public Policy / Social Policy, BUSINESS & ECONOMICS / Women in Business, BUSINESS & ECONOMICS / Sales & Selling / General, POLITICAL SCIENCE / Women in Politics, Oncology, Sales & marketing, Gender studies: women, Gender studies: women and girls, Central / national / federal government policies, Sales and marketing, Central government policies, MEDICAL / Oncology / General