Martketing - The Heart and Brain of Branding

Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.

A propos de l'auteur

Javier Sanchez Lamelas was previously Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. He is now the CEO of Top Line MARTKeting.

Résumé

Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.

Détails du produit

• Auteurs: Javier Sanchez Lamelas, Sanchez Lamelas Javier
• Edition: Durnell
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 30.09.2016
• EAN: 9781910649862
• ISBN: 978-1-910649-86-2
• Dimensions: 203 mm x 203 mm x 18 mm
• Poids: 318 g
• Catégories: Livres de conseils > Droit, profession, finances; Sciences sociales, droit, économie > Droit > Droit commercial; BUSINESS & ECONOMICS / Marketing / General, LAW / Arbitration, Negotiation, Mediation, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Advertising, marketing and sponsorship law, Advertising, Marketing & Sponsorship Law