Competitive Strategies - Managing the Present, Imagining the Future

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Table des matières

The Revolution in Competitive Games The Movement Game: Breaking Down Orthodoxies The Maneuvers of the Movement Game The Barriers to Change Defence Strategies in the Movement Game The Imitation Game Creating Barriers to Imitation The Position Game Offensive And Defensive Maneuvers In The Position Game The Final Frontier of Value

A propos de l'auteur

Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.

Résumé

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Détails du produit

• Auteurs: A Arbore, A. Arbore, Valdani, E Valdani, E. Valdani
• Edition: Springer Palgrave Macmillan
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 01.01.2012
• EAN: 9781349337279
• ISBN: 978-1-349-33727-9
• Pages: 272
• Dimensions: 140 mm x 15 mm x 216 mm
• Poids: 370 g
• Illustrations: XVI, 272 p.
• Thèmes: Bocconi on Management; Bocconi on Management
• Catégories: Sciences sociales, droit, économie > Economie > Gestion; Marketing, Management, B, Leadership, Market research, Business Strategy/Leadership, Management & management techniques, Sales & marketing, Management science, Business Strategy and Leadership, Palgrave Business & Management Collection