Moderating Focus Groups - A Practical Guide for Group Facilitation

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Table des matières

Introduction
The Focus Group Methodology
Focus Groups Versus One-on-One ( In-Depth ) Interviews
Role of the Moderator
The Characteristics of a Successful Moderator
Preparation for Moderating
Recruiting Participants
Pre- and Post-Group Briefing
The Discussion Guide
External Stimuli
The Moderator Report
Moderating Fundamentals
Advanced Moderating Techniques
Unique Moderating Situations
Moderating Focus Groups Internationally
Building a Business Moderating Focus Groups
Pricing Focus Groups

Résumé

Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.

Détails du produit

• Auteurs: Thomas L. Greenbaum, Greenbaum Thomas L.
• Edition: Sage Publications
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 28.01.2000
• EAN: 9780761920434
• ISBN: 978-0-7619-2043-4
• Pages: 264
• Poids: 450 g
• Catégories: Littérature spécialisée > Dictionnaire, ouvrages de référence > Dictionnaires, encyclopédies; Sciences sociales, droit, économie > Sciences sociales en général; BUSINESS & ECONOMICS / Marketing / General, SOCIAL SCIENCE / Research, SOCIAL SCIENCE / Statistics, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Social research & statistics, Sales and marketing, Social research and statistics, Employee-ownership and co-operatives, Employee-Ownership & Co-Operatives, Organization Studies;Focus Group Research