Mobile Social Marketing in Libraries

Informationen zum Autor Samantha C. Helmick Klappentext Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. Zusammenfassung Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. Inhaltsverzeichnis Foreword by Ellyssa Kroski Preface Acknowledgments Chapter One: An Introduction to Mobile Social Marketing Chapter Two: Getting Started with Mobile Social Marketing Chapter Three: Tools and Applications Chapter Four: Library Examples and Case Studies Chapter Five: Step-by-Step Library Projects for Mobile Social Marketing Chapter Six: Tips and Tricks Chapter Seven: Future Trends Chapter Eight: Recommended Reading Index About the Author

Détails du produit

• Auteurs: Samantha C Helmick, Samantha C. Helmick, Helmick Samantha C.
• Collaboration: Ellyssa Kroski (Editeur), Kroski Ellyssa (Editeur de la série)
• Edition: Rowman and Littlefield
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 20.08.2015
• EAN: 9781442243804
• ISBN: 978-1-4422-4380-4
• Pages: 126
• Thèmes: Library Technology Essentials; Library Technology Essentials
• Catégories: Sciences sociales, droit, économie > Médias, communication > Librairies, bibliothèques; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Library, archive and information management, Library, Archive & Information Management, Community;Engagement;Outreach;Social Media;Social Networking