Law & Advertising - A Guide to Current Legal Issues

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

Table des matières

Foreword by Stephen P. Durchslag
Preface
Chapter 1. An Overview of Advertising Regulation
PART 1: THE GENERAL LANDSCAPE OF LAWS RELATING TO ADVERTISING
Chapter 2. The Federal Trade Commission's Role in Advertising Regulation
Chapter 3. Specific Forms of Concern under The Federal Trade Commission Act
Chapter 4. The Client-Agency Relationship
Chapter 5. The Internet
PART 2: THE BROAD ISSUES RELATING TO ADVERTISING
Chapter 6. Comparative Advertising
Chapter 7. The Rights of Privacy and Publicity
Chapter 8. Advertising's Role in Products Liability
PART 3: SPECIFIC ISSUES RELATING TO ADVERTISING
Chapter 9. Copyright Regulation
Chapter 10. Trademark Regulation
Chapter 11. Contests and Lotteries
Chapter 12. Guarantees and Warranties
Chapter 13. Special Areas?of Advertising Concern
Notes on Cites
Glossary
Advertising Regulation Resources
Index
About The Author

A propos de l'auteur

Dean K. Fueroghne

Résumé

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

Détails du produit

• Auteurs: Dean K Fueroghne, Dean K. Fueroghne, Fueroghne Dean K.
• Edition: Rowman and Littlefield
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 01.03.2017
• EAN: 9781442244887
• ISBN: 978-1-4422-4488-7
• Pages: 398
• Catégories: Sciences sociales, droit, économie > Economie > Publicité, marketing; USA, Advertising, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, LAW / Arbitration, Negotiation, Mediation, United States of America, USA, Advertising, marketing and sponsorship law, Advertising, Marketing & Sponsorship Law, Law As It Applies To Other Professions, Law as it applies to other professions and disciplines