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Informationen zum Autor BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success. Klappentext Setting business strategy enables you to develop absoluteclarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization - mapping a clear path from where the company stands today to where you wish it to be. It may sound complicated, but Brian Tracy knows how tomake it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success. In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to: Ask the five key questions vital to any strategic planDetermine a corporate mission that lifts and inspirespeopleGain valuable insight with market share/marketgrowth and strategy/operations matricesDefine themselves in relation to their competitionUtilize the concept of "driving force"Anticipate crisesReposition their business with new products, services, and technologiesMeasure success via clear financial objectives Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company's destiny. Zusammenfassung Taking control of your company’s destiny starts with planning strategically from the beginning. How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be. Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. In Business Strategy , Tracy will help you discover how to: Ask the five key questions vital to any strategic plan Determine a corporate mission that lifts and inspires people Define themselves in relation to their competition Reposition their business with new products, services, and technology Anticipate crises, and more! Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning! Inhaltsverzeichnis CONTENTS Introduction 1 1 Introduction to Strategy: Alexander the Great 4 2 The Principles of Effective Strategy 11 3 Five Questions in Strategic Planning 17 4 The Key Players in Setting Strategy 21 5 Values, Vision, and Purpose 25 6 Determine Your Corporate Mission 31 7 Back from the Future 35 8 Strategic Areas for Consideration 41 9 The Driving Force: Key to Strategy 45 10 Four Central Concepts in Strategic Planning 51 11 Concentrate on What You Do Well 56 12 Adjacency Moves ...
