100 Ideas That Changed Advertising

A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

Détails du produit

• Auteurs: Simon Veksner
• Edition: King, Laurence Publishing
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 05.01.2015
• EAN: 9781780675565
• ISBN: 978-1-78067-556-5
• Dimensions: 212 mm x 270 mm x 18 mm
• Thèmes: 100 Ideas that Changed . . .; 100 Ideas; 100 Ideas that Changed . . .
• Catégories: Sciences humaines, art, musique > Art; Sciences sociales, droit, économie > Economie > Publicité, marketing