Sixty Trends in Sixty Minutes

Highlights the various trends that have an impact on marketing, brand management, and product development. The author seeks to separate the momentary fads from the lasting movements, and shows why trends matter and how to exploit them. He also describes the factors that influence trends, such as urbanization, interconnectedness, and others.

Détails du produit

• Auteurs: Sam Hill, Josh Hyatt
• Edition: Wiley, John and Sons Ltd
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 13.09.2002
• EAN: 9780471225805
• ISBN: 978-0-471-22580-5
• Pages: 288
• Thèmes: A Brandweek Book; A Brandweek Book
• Catégories: Sciences sociales, droit, économie > Economie > Publicité, marketing; Marketing, Produktmanagement