Winning Message - Candidate Behavior, Campaign Discourse, and Democracy

Klappentext This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires. Zusammenfassung This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory. Inhaltsverzeichnis List of figures; List of tables; Acknowledgments; 1. Introduction; 2. Dialogue: a standard for campaign discourse; 3. Understanding campaigns: background, theory, and methods; 4. The ventriloquist's hand: a game-theoretic model of campaigns; 5. Duck or Punch? Dialogue in a California Gubernatorial Election; 6. Dialogue and its effects in contemporary American elections; 7. Explaining and predicting the occurrence of dialogue; 8. Conclusion: toward more substantive campaign discourse; Appendix A. Analysis of the model of campaigns in mass elections; Appendix B. Experimental procedures; References; Index.

Détails du produit

• Auteurs: Adam F. Simon, Adam F. (University of Washington) Simon, Simon Adam F.
• Collaboration: W. Lance Bennett (Editeur), Robert M. Entman (Editeur)
• Edition: Cambridge University Press ELT
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 09.05.2002
• EAN: 9780521807333
• ISBN: 978-0-521-80733-3
• Pages: 198
• Thèmes: Communication, Society and Pol; Communication, Society and Politics
• Catégories: Sciences naturelles, médecine, informatique, technique > Sciences de la Terre > Géographie; Sciences sociales, droit, économie > Sciences politiques > Sciences politiques et formation politique; SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / Political Process / Media & Internet, Political campaigning & advertising, Political campaigning and advertising