Microtrends - Surprising Tales of the Way We Live Today

Informationen zum Autor Mark Penn has spent over thirty years as an adviser and polling analyst to major corporations and heads of state. The resulting fascination with people! and the effect groups and individuals have on our world without anyone really noticing! led to this book. Klappentext A story of the small groups that are causing big changes in our lives in contemporary times. It is about how different we are to each other! and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems. Zusammenfassung A story of the small groups that are causing big changes in our lives in contemporary times. It is about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems.

Détails du produit

• Auteurs: Mark J. Penn, Mark J Penn, Mark J. Penn, E. K. Zalense, E. Kinney Zalesne
• Edition: Penguin Books Uk
• Langues: Anglais
• Format d'édition: Poche format B
• Sortie: 05.06.2008
• EAN: 9780141035383
• ISBN: 978-0-14-103538-3
• Pages: 448
• Dimensions: 129 mm x 198 mm x 25 mm
• Thème: Penguin Pocketbooks
• Catégories: Littérature spécialisée > Politique, société, économie > Economie publique; Sciences sociales, droit, économie > Economie > Gestion; Sciences sociales, droit, économie > Economie > Publicité, marketing; Trend