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Informationen zum Autor Robert O. Brinkerhoff Klappentext What all trainers know in their gut-that training and development is valuable and worthwhile-can be a hard sell to clients and customers who want real proof that training works. In Telling Training's Story, training evaluation expert Robert Brinkerhoff offers a simple yet compelling way of measuring and proving training's impact for those clients who are focused on bottom-line results: The Success Case Method (SCM). Zusammenfassung You know it in your gut—training and development is valuable and worthwhile. But as a trainer! you need to prove this fact over and over to clients focused on bottom-line results. While most training evaluation methods are too elaborate! too complex! too costly! too difficult to explain! or worse! produce data that nobody believes! Telling Training’s Story offers a simple! compelling way of evaluating training’s impact: The Success Case Method (SCM). Based on careful analysis of participants’ first-person accounts of their experiences in a training initiative! SCM doesn’t just measure the impact of training! but pinpoints the very factors that make or break training success. Filled with examples! illustrations! tools! and checklists! Telling Training’s Story not only shares the power of the Success Case Method to evaluate training! it also offers practical step-by-step guidelines for increasing the ROI of future learning and performance initiatives. Inhaltsverzeichnis Preface1. Making the Case for Training Impact2. Step-by-step: How the Success Case Method Works3. Success Case Method Strategy: Using Evaluation to Build Organisational Learning Savvy4. Using Impact Models to Define Expectations for Results5. Forging a Workable Evaluation Plan6. Fishing for Success: the Success Case Survey7. Sorting the Catch: Successes, Non-Successes, and Near-Misses8. Getting the Stories Straight: the Success Case Interview9. Going Forward from the Data: Success Case ConclusionsCase Examples 10. Applying the Success Case Method to Sales Training at Grundfos in Europe and Around the Globe (Conny Bauer)11. Applying the Success Case Method to Leadership Development and Coaching at Coffee Bean and Tea Leaf, Inc. (Scott Blanchard and Dennis Dressler)12. Applying the Success Case Method to Executive Development at Allstate, Inc. (Tim Mooney and Debbie Kuby)13. Applying the Success Case Method to Technical Training at Hewlett-Packard (Cheryl Brogan and Carmie Boutin)...
