Handbook on Electronic Commerce

The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. Indispensable for academics and professionals who are interested in Electronic Commerce and Internet Business.

Détails du produit

• Edition: Springer, Berlin
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 01.01.2000
• EAN: 9783540658221
• ISBN: 978-3-540-65822-1
• Pages: 723
• Poids: 1082 g
• Illustrations: w. 112 figs.
• Thèmes: International Handbooks on Information Systems; International Handbooks on Information Systems
• Catégorie: Sciences sociales, droit, économie > Economie > Publicité, marketing