Blue Ocean Strategy, Expanded Edition - How to Create Uncontested Market Space and Make the Competition

An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing.

Commentaire

"one of the bestselling business books of the century" -- Financial Times

"Blue Ocean Strategy is the most successful book on business master-planning" -- The Economist

"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way

Praise for Blue Ocean Strategy:
A bestseller across 5 continentsMore than 4 million copies sold worldwideTranslated into 46 languagesA Wall Street Journal, BusinessWeek, and Fast Company bestsellerThinkers50 Strategy Award for Best Business Book of the decadeThe Fast Company Leadership Hall of FameWinner of the Carl S. Sloane Award for Excellence in Management Consulting

Détails du produit

• Auteurs: W Cha Kim, W Chan Kim, W Chan Mauborgne Kim, W. Chan Kim, Renee Mauborgne, Renée Mauborgne, Renée A. Mauborgne
• Edition: Harvard Business Review Press
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 20.01.2015
• EAN: 9781625274496
• ISBN: 978-1-62527-449-6
• Pages: 256
• Dimensions: 166 mm x 243 mm x 27 mm
• Thème: Harvard Business School Press
• Catégories: Sciences sociales, droit, économie > Economie > Gestion; BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Industries / General, BUSINESS & ECONOMICS / Strategic Planning