Smashing Logo Design - The Art of Creating Visual Identities

A guide to design theory discusses the process of creating an effective logo, along with information on such topics as typefaces, color, preparing files for printing, and making client presentations.

Table des matières

PART I: THE POWER OF LOGOS.
Chapter 1: The Logo.
Chapter 2: Types of Logos.
Chapter 3: The Key to Success.
PART II: DESIGNING A LOGO.
Chapter 4: Communicating with Your Client: The Design Brief.
Chapter 5: Conducting Preliminary Research.
Chapter 6: Conceptualizing a Logo.
Chapter 7: Getting Your Ideas On-Screen.
Chapter 8: Turning to Typography.
Chapter 9: Playing with Layout.
Chapter 10: Considering Color.
Chapter 11: Presenting Your Designs to Your Client.
Chapter 12: Preparing Source Files.
Chapter 13: Setting Logo Usage Guidelines.
Chapter 14: Avoiding Common Logo Design Mistakes.
PART III: SHOWCASE.
Chapter 15: Pictorial Marks.
Chapter 16: Abstract and Symbolic Marks.
Chapter 17: Wordmarks.
Chapter 18: Initials and Monograms.
Chapter 19: Emblems and Characters.
Appendix: Step Inside the World of Logo Design.

Détails du produit

• Auteurs: Gareth Hardy
• Edition: Wiley, John and Sons Ltd
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 10.06.2011
• EAN: 9781119993322
• ISBN: 978-1-119-99332-2
• Pages: 304
• Thèmes: Smashing Magazine Book Series; Smashing Magazine Book Series
• Catégorie: Ecole et pédagogie > Préparation de l'enseignement > Formation professionnelle