En savoir plus
Offers information on creating effective visual social marketing strategies as part of a business' overall marketing and social media plans.
Table des matières
Introduction 1
Part I: Getting Started with Visual Social Marketing 7
Chapter 1: Marketing in the Age of Visual Content 9
Chapter 2: Generating Website Traffic from Visual Social Marketing 25
Chapter 3: Developing a Visual Social Marketing Plan 39
Part II: Putting Together a Visual Social Media Strategy 57
Chapter 4: Acquiring and Organizing Visual Assets 59
Chapter 5: Tools, Tips, and Tricks for Creating Visual Assets 73
Part III: Integrating Images into Your Social Media Marketing 89
Chapter 6: Driving Engagement on Facebook with Images 91
Chapter 7: Generating Interest with Visual Content on Twitter 105
Chapter 8: Improving Your Blog with Visual Content 119
Chapter 9: Drawing Attention to LinkedIn with Images 129
Part IV: Marketing via the Visual Social Networks 141
Chapter 10: Growing Your Business with Pinterest 143
Chapter 11: Instagramming Your Way to Success in Visual Marketing 173
Chapter 12: Sharing Presentations on SlideShare 197
Chapter 13: Using Infographics to Share Your Story 217
Part V: Launching into Video Social Media Marketing 233
Chapter 14: The Big Picture: Marketing with Videos 235
Chapter 15: Video Marketing on YouTube 251
Chapter 16: Creating and Sharing Videos via Vine 271
Part VI: The Part of Tens 289
Chapter 17: Ten Types of Images to Create 291
Chapter 18: Ten Types of Videos to Create 301
Index 309
