Brands and Branding Geographies

Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. Zusammenfassung Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Détails du produit

• Auteurs: Andy Pike
• Collaboration: Andy Pike (Editeur)
• Edition: Elgar, Edward
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 28.02.2013
• EAN: 9781781001493
• ISBN: 978-1-78100-149-3
• Pages: 384
• Catégorie: Sciences sociales, droit, économie > Economie > Publicité, marketing