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Informationen zum Autor Steven S. Raab and Gregory Matusky are the authors of The Blueprint For Franchising A Business, published by Wiley. Klappentext Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise. Zusammenfassung This book serves two groups. The primary audience consists of executive planners in organizations who want to franchise, and the professionals who will work with them. The secondary audience is made up of people who want to invest in a franchise. Inhaltsverzeichnis Franchising in Today's Economy. The Rise of a Marketing System. Evaluating Yourself as a Franchisor. Is your Business Franchisable? The Five Factors for Franchise Success. The Rewards of Franchising. The Disadvantages of Franchising. Structuring your Franchise--An Overview. Defining your Franchise Offering: Some Basic Elements. What Obligations to Assume: The Franchisor as Servant. Controlling your Franchise System. Selling your Franchise. One Last Look at Legalities. Selected Management Issues.
