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Zusatztext 'A concise and intriguing look at companies that have flourished during difficult economic times.' (HR! April 2012)'Looking at the most successful growth companies of the last decade! the Growth Agenda team draws on extensive analysis! of what delivers sustained growth'. (askGrapevine HR! May 2012) Informationen zum Autor Tim Jones is a recognised expert in innovation and future growth. He is currently Programme Director of the Future Agenda project ?] the world's first global open foresight programme and founder of Innovaro, the leading innovation strategy and insight firm. Tim has advised companies like BBC, BP, BT, Experian, GM, Johnson & Johnson, KPN, Marks & Spencer, Mars, O2, Shell and Zurich Financial as well as several government bodies across Europe and Asia. Dr Palie Smart is a Senior Lecturer in Strategic Innovation Management and was the Deputy Director of the Innovation Leadership Centre at Cranfield business school. Klappentext Unique insights and fresh perspectives on business growth and innovationGrowth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them?Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack. Zusammenfassung Unique insights and fresh perspectives on business growth and innovationGrowth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them?Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack. Inhaltsverzeichnis About The Growth Agenda iv About the Contributors v Introduction 1 Part I - The Growth Agenda: The Changing Dynamics of Innovation 13 1 - Why Growth? The Economist's Perspective 16 2 - Alternative Strategic Approaches to Growth 24 3 - Drivers of Change 37 4 - New Approaches to Growth 49 Part II - The Growth Champions 57 5 - Nestlé and PepsiCo - Changing food and drink for the better 61 6 - Audi and Samsung Electronics - Design as the growth driver 81 7 - Reckitt Benckiser and Procter & Gamble - Making the most of insight 101 8 - Starwood Hotels and Inditex - Delivering a unique customer experience 121 9 - Amazon and Google - Expertly using data to get ever closer to customers 143 10 - Narayana Hrudayalaya and Novo Nordisk - Reinventing healthcare 163 11 - Rolls-Royce and ARM - Technology partnerships for growth 183 12 - BASF and Shell - Growth in a resource-constrained world 201 13 - Tata and Bharti - Leapfrogging from India 221 14 - LEGO and Apple - Bringing magic to the everyday 241 Part III - The Growth Challenge: Lessons for the Future 265 <...
